Although it is an Estee Lauder Companies brand, MAC Cosmetics has always kept its own personality – and this has been one of the keys to its success.

Karen Buglisi Weiler, global brand president of MAC Cosmetics, (shown in middle), recently treated CEW members to an inside look at the brand’s strategies and struggles.

Hundreds of beauty industry executives, including members of MAC’s leadership team, John Demsey and Jennifer Balbier, attended the event, which was moderated by WWD Beauty Inc.’s editor-in-chief Jenny B. Fine.

Here’s what happened at the event, in our Online Exclusive: What Makes MAC Tick?

Photo: (L-R) Jill Scalamandre, vice president of CEW; Karen Buglisi Weiler, global brand president of MAC Cosmetics, Carlotta Jacobson, president of CEW.